GM launches EV marketing war with move to trademark "range anxiety"

5 September 2010, 4:32 pm

BusinessGreen.com staff, BusinessGreen , Monday 6 September 2010 at 00:15:00 Auto giant plans to use fear of being stranded with a flat battery to highlight benefits of Chevy Volt plug-in hybrid General Motors has reportedly filed papers with the US Patent and Trademark Office requesting a trademark for the term "range anxiety" in a move that suggests it will use fears around electric vehicle ...... Read More »

More Topics from "Articles"

• Electric Vehicles: What You Need to Know About Home Charging
• Volt vs. Leaf
• Ford's Electric Vision: New Hybrids, 700 Mile-Range PHEV by 2012
• Electric car battery recharging station unveiled at NextEnergy
• Focus EV to use liquid thermal battery control
• Who's got their electric car act together?
• GM moves to trademark 'Range anxiety'
• Chevy Volt: Revolution or Outta Gas?- Will the Volt Electrify the Car Market?
• General Motors Considering New Engines for Eco-Friendly Chevy Volt